the section is under construction - more entries will be added

NEW FACE

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As the name suggests, this is a new face for the agency, a young model who has just signed with an agency and for whom the agency offers to get the model started in the market.

Customers and photographers are fond of new faces, as they are models that are not yet used by competitors, nor are they seen too much in magazines or advertising campaigns.

COMPOSITE

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Also called Comp-Card or Set-Card, this is the model's business card, an improved and large format business card on which appears on the one hand a selection of photos, on the other hand all the measurements and sizes of the model, and finally the contact details of the Agency. At the end of the casting, the model leaves this card with the person in charge of casting.

EDITORIALS

Shooting exclusively for a magazine.

These sessions are often poorly paid or underpaid.

But models regularly do editorials because it allows them either to work with a photographer they are interested in and with whom a collaboration can help their career, or to get exposure and therefore a form of publicity thanks to the magazine's circulation and even prestige.

The booker's role is very important in the choice of editorials in which the model must agree to participate. This contributes to the construction of the model's image and to his or her positioning on the market, and therefore determines part of his or her future career.

PLACEMENT

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Agencies, which are not always present on all continents, establish links with foreign agencies in order to allow the professional mobility of their models.

They offer their models to other agencies in other regions. And if the profile of the model is of interest to the agency that receives the proposal, the model is placed with that agency, which then acquires the opportunity to represent that model in its geographical area.

The home agency is then referred to as the Parent Agency.

This widespread practice enables:

- the model to work for more and different markets. It is often the case that a model 'works' better in another country than in his or her own, as his or her profile corresponds more closely to the demand in that territory. This benefits the model, who thus develops his or her career internationally.

- agencies to regularly renew their offer and the profiles they propose to their clients.

- the parent agency, through the care it takes in selecting the foreign agencies in which it will place its model, to manage the image of its model.

BOOK

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Also called the Portfolio, this is the album of the model's main and best images. The photos shown can be from tests or real campaigns and allow the customer to get an idea of the model's visual palette and level.

The book is put together by the booker and often amended according to the customer to whom the model is to be presented.

DIGITALS

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Digitals or polaroids are natural photos, i.e. without make-up and as recent as possible.

They are either requested by a customer who wants to see how the model looks today compared to the photos in her book, or they are made by the casting director who wants to show his or her customer how the model looks without any artifice.

This name was chosen at a time when the so-called au naturel photos of the models were taken with a polaroid-type instant camera.

The term has stuck, but nowadays digitals or polaroids are taken with digital cameras.

TEST

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Photo session organised by the agency with a photographer found by the booker, to enhance or update the model's professional material (book, composite, model's page on the agency's website).

This session is usually either free of charge, as the photographer can also use the photos for his or her professional portfolio, or for a fee, but with highly negotiated conditions, the purpose of which is simply to cover the technical costs of the day (150 to 300 euros).

GO AND SEE

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An appointment arranged for the model to present himself or herself to a client, but with no specific casting in progress. This allows the agency's customers to discover a new model, and to possibly think about him or her for future castings. This also makes it possible to have shown a model to a customer in the case where the model in question is not based in France and therefore cannot come to each customer's casting.

DIRECT BOOKING

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This is a job for which the customer has taken the model without casting him or her. Either if they already know the model because they have seen him or her in GO & SEE, at a previous casting or have already had him or her work, or because they absolutely want the model in question because of the model's reputation.

OPTION

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An option is a reservation that the customer places on a model for which it wants certain dates to be kept free for a possible future job.

First option means when the model is available for the dates in question and, if the customer eventually confirms, they will have the model.

There may be second, third options etc. for the same model on the same date. Thus, if the customer who put in the first option does not confirm the model, the customer who was on second option will switch to first option and will be able to confirm the model in turn, etc.

These options are managed by the booker.

BOOKER

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Also known as an agent, this is the employee of the agency responsible for proposing the agency's models to customers and negotiating the terms of the models' employment contracts and rights. 

This is a job that straddles the commercial and the artistic.

A booker is also the model's agent: He or she is responsible for managing the model's career, choosing the foreign agencies that will represent him or her, managing his or her schedule and deciding on his or her professional equipment (choice of test photographers, composites, videos, digitals, etc.).

Finally, the booker may have to recruit new models for the agency, either directly or through foreign agencies.

CALL BACK

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This is the recall of a model to a second casting. This procedure is common for large campaign castings as well as for castings that are launched in several countries at the same time. A first casting session is organised, followed by a second one in which only a shortlist of models selected in the first one is called in to make a final decision.

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